Testimonials from satisfied customers help build trust and credibility with potential customers. When others share positive experiences, it creates a sense of reassurance that the product or service is worth investing in.

Give potential customers a flavour of what's to come with valuable insights into your customer experience, including what customers liked about your product or service, how it helped them, and how it exceeded their expectations.

When used properly, positive testimonials help convince potential customers to take action and make a purchase. When people see that others have had positive experiences with a product or service, they may be more likely to buy.

Testimonials help set your business apart from competitors by highlighting unique features or benefits of your product or service. When customers share what they liked about your business, it helps you stand out in a crowded marketplace.

Testimonials can be used in marketing materials, on websites, and in social media to promote your business. They can be a powerful tool for attracting new customers and building a strong brand reputation.

Testimonials are personal endorsements of your business, they tell a story from the perspective of the customer about the experience, the benefits and outcomes of having worked with you. Reviews on the other hand tend to be to short matter of fact statements, perhaps with an associated rating.